Online Marketing Management
Posted Thursday, November 29, 2018Did You Know? 84% of patients use online reviews to check out a physician and 77% use online reviews to start their search for a new physician
Build Trust to Grow Your Practice
90% of Americans 18-24 years old trust health information from social media
01 | Customized Marketing Solutions
Matrix GPO offers its members a customized solution to help physicians generate more business, add clients, and increase revenue. The program utilizes Reputation Marketing, Social Media Management, and Video Marketing to build trust online for your practice, delivering continuity and visibility, generating confidence and expanding online reach.
02 | The Importance of Your Online Reputation
Competition in healthcare is always growing, and with more and more patients searching for the right physician via social media and online search review resources, every practice should consider the need to maximize its online reputation to attract more patients.
Today, over three-quarters of patients use online reviews as their first step in the search for a new physician. The Reputation Management Solution offered to Matrix GPO members builds, manages, protects and markets reviews to:
- Create trust to drive traffic to your business
- Develops a pipeline of indirect referrals
- Decreases paid lead costs by driving prospects that already trust your practice
- Builds a higher closing ratio using referrals
03 | Social Media Relationships
More than 2 billion people use social media sites, most often on their mobile devices. Social media is a powerful tool to assist physician practices in connecting with past, present and future patients. It provides an opportunity to communicate with your target audience on a personal level. However, managing social media can be difficult for a busy practice. Matrix GPO offers its members access to a Social Marketing Solution that publishes content, searches for content and finds real-time leads.
04 | Creating Trust with Video Marketing
Video testimonials build confidence and work much like traditional referrals and online reviews with the added benefit that they can be easily shared across multiple channels:
- Posted on company website and social media sites
- Sent by email directly to clients and patients
- Transcribed into brochures, flyers and direct mail marketing
- Played in waiting rooms
Learn More
Contact us today to learn more about the resources available to Matrix GPO members, as well as new and exciting services available to the healthcare industry. Click here to visit the Matrix GPO website and fill out an enrollment form.
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