Online Marketing Management
Posted Wednesday, September 15, 2021Did You Know? 77% of patients search online before booking an appointment with a provider and 94% use online reviews as part of their search for a new physician.
Build Trust to Grow Your Practice
73% of Americans obtain health information from the internet.
01 | Customized Marketing Solutions
Matrix GPO offers its members a customized solution to help physicians generate new clients and increase revenue. The program utilizes Reputation Marketing, Social Media Management and Video Marketing to build an online presence for your practice, focusing on delivering continuity and visibility, generating confidence and expanding online reach.
02 | The Importance of Your Online Reputation
Competition in healthcare continues to grow, and every practice should consider the need to maximize its online reputation to attract more patients. This is especially true with more patients searching for their physician via social media and online reviews.
Today, over ninety percent of patients use online reviews as part of their search for a new physician. The Reputation Management Solution offered to Matrix GPO members builds, manages, protects and markets reviews to:
- Create trust to drive traffic to your business
- Develop a pipeline of indirect referrals
- Decrease paid lead costs by driving prospects that already trust your practice
- Build a higher closing ratio using referrals
03 | Social Media Relationships
More than 4 billion people around the world use social media sites. Social media can be used as a powerful tool to assist physician practices in connecting with past, present and future patients. It can also provide an opportunity to reach your target audience on a more personal level. However, managing social media can be difficult for a busy practice. That’s why Matrix GPO offers its members access to a Social Marketing Solution that publishes content, searches for content and finds real-time leads.
04 | Creating Trust with Video Marketing
Video marketing is a great way to capture the attention of your patients. Video testimonials in particular can build confidence in your practice and work much like traditional referrals and online reviews with the added benefit that they can be easily shared across multiple channels:
- Posted on company website and social media sites
- Sent by email directly to clients and patients
- Transcribed into brochures, flyers and direct mail marketing
- Played in waiting rooms
Learn More
Contact us today to learn more about the resources available to Matrix GPO members, as well as new and exciting services available to the healthcare industry. Click here to visit the Matrix GPO website and fill out an enrollment form.
References
https://evokad.com/healthcare-marketing-digital-statistics/
2026